Best Practices Part 6: Media

Media concludes our best practices for reaching and engaging your audience. Whether they’re on a morning run or commute, you can easily connect your audience with your media anytime, anywhere. We really did save the best for last!

Media

So why media? As both mobile app use and media consumption continues to rise, delivering media through your app enables you to meet your audience directly where they’re at:

• Mobile apps account for 52% of digital media consumption

• Mobile video will represent 69% of all mobile traffic by 2018

• App use makes up 88% of total time spent on mobile in the U.S. 

With weekly recurring media content, utilizing the media tab provides an effective medium for expanding the reach of your content beyond the Sunday service. Not only can users instantly access your sermon collection, but they can download for offline listening wherever they are. Many churches have seen a strong increase in sermon downloads through their media tab alone!

The media tab is the most robust way to present your media on a mobile device. Built and designed for multiple devices and operating systems, the Subsplash Platform enables you to deliver a beautiful and intuitive cross-platform media experience. Easily customize the artwork and display of your media with multiple layout options, making the user experience more delightful and catered to your brand.

As our series comes to a close, these are a just a few ways we’ve seen churches use their apps to increase engagement and enhance their communication efforts. Your app should not only be a tool for presenting content, but also an effective way to directly remind, notify, and encourage users to engage. If you’d like to add any of these features, or would like to get started with your own Church App, we’d love to help!

5 Benefits of Going Mobile with The Church App: Making Your Content Accessible (Part 1 of 5)

TCAscripture1

Qualifying reasons abound for why your church can benefit from The Church App, but we'd like to share with you some quantitative info as well. We have been blessed to have the opportunity to build apps for some of the most influential churches and ministries out there. It's exciting to see how God is using this technology for His Kingdom and we can't help but want to share!

The most measurable and attainable benefits of using The Church App include: serving your current audience and community by making your content incredibly accessible, increasing reach and viewership, reducing costs, increasing donations, and most importantly helping people meet and grow with Jesus. Below* are real examples of these benefits from ministries that have experienced them. 1: Making Your Content Incredibly Accessible

Adding value to your current audience is so important, and making your content easily accessible is one of the best ways to do just that. It truly is all about content and quality, and churches are creating incredible Gospel centered content every single week. We’ve seen several churches that have doubled and sometimes tripled their sermon download rate via The Church App. In fact, many ministries have had just as many visitors and hits in their app as on their website. It's easier than ever for people to access church media from anywhere - without having to download individual sermons or sit at their computer.The apps we've built have had millions of downloads, countless app launches and hours spent within the apps, as well as half-a-million page views daily on our platform. Success in that area is all about pairing great content with an equally refined system for presenting it . We work diligently to assure that the content created by churches and ministries is experienced in the best way possible — especially for extended-play media. Our Advanced Audio Player  has the capacity to download for offline listening, seek, fast-forward/rewind, continues to play in the background if multitasking with other apps, and remembers where you left if your busy day causes interruptions. We’ve also invested years of hard work into creating the Subsplash Encoder. Our Encoder creates mobile-optimized videos that are of the highest-quality possible while streaming over wifi and cell networks (all while conserving battery-life and data-transfer). The Subsplash Encoder is Apple-approved and is optimized for iPhone, iPad and Android. We care about making sure churches and ministries can present their gospel-centered content with excellence in order to give their audience the best experience possible!

"The app is amazing...absolutely incredible! Any church that believes the Bible—taught well with Jesus as the hero—should attempt to do all they can to get the word out more broadly. If we love Jesus and people, we want to get his truth and love to them as cheaply, effectively, and responsibly as we can."

- Mark Driscoll, Pastor of Mars Hill Church

*This is part 1 in a 5 part series. Skip to Part 2

here

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